Omaha

Research

Leveraging our 25+ years of experience in equity research and fueled by strong AI processes, we offer a large-scale, normalized data framework to compare and value companies with consistent, accurate results.

Our research is founded on the enduring principles of economic truth and value creation.

We offer a balanced and objective view on intrinsic price, drawing on predictable behaviors associated with a corporation's position in the competitive life cycle.

Omaha’s data normalization process is rigorous and extensive. We tackle important issues like inflation, one-time charges, mergers and acquisitions, asset write-downs, and off-balance sheet investments like R&D, advertising, and human capital.

Our technology liberates PMs and analysts to focus on identifying important trends, changing expectations, and delivering actionable insights and solutions.

Even in an efficient market, mispricings occur. Patient investors can profit from these moments.

Adjustment Examples01 / 03

Capitalizing Advertising

We capitalize advertising expenses as investments, as they drive future cash flow creation by creating or enhancing brand recognition.

0%
of revenue
Ad-to-Revenue ratio: 14%
$2.7 bn spent on ads out of $20 bn revenue
$0 bn
Total revenues
$0 bn
Advertising expenses
FY 2024
Capitalization
Historical ad spend is capitalized as a long-term investment asset
$0 bn
Total Economic Assets
0%
Capitalized Advertising: $12 bn
Other Assets: $8 bn
Total Economic Assets: $20 bn
$0 bn
Capitalized Advertising
CP
Colgate-Palmolive
CountryUSASectorSoapMCap.$72 bn
Economic Metrics
Unadj.
Adj.
Eco. ROI
0%
0%
Eco. P/B
0
0
Source: Omaha, FactSet, EDI, FY 2024.
Unadj.: Unadjusted by Advertising Capex
Adj. : Adjusted by Advertising Capex

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